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5 Key Steps to Protect Your Brand in Affiliate Marketing
A reported 81 percent of consumers say they won’t buy from brands they don’t trust. That’s not just a statistic—it’s a stark reality of today’s marketplace. When your brand’s reputation is on the line, a single compliance misstep can permanently damage customer relationships. Think about what’s actually happening in affiliate marketing: people share your brand […]
11 Essential Steps for Crafting a Standout Press Release
In an era where 300 billion emails are sent daily, and the average person’s attention span has shrunk to just 8 seconds, how can your news possibly stand out? The answer might surprise you: it’s not about sending more messages but about crafting smarter. Press releases provide information about a significant event to news media, […]
How to switch to a new referral platform in 6 easy steps
Launching a successful referral program is more complex than it appears at first glance. Many businesses underestimate the challenges involved, leading to underwhelming results and missed opportunities. The biggest hurdles? Determining the right incentives, accurately tracking referrals, and creating a program structure that motivates customers to become brand advocates. These obstacles can quickly turn what […]