Sales
How Strategic Partnerships Boosted Sales
Cyber Week 2024 drove $41.1 billion in online spending across the five-day period, according to Adobe—marking a significant milestone in holiday retail performance. This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance. The impact.com team analyzed data […]
3 Strategies to Boost Sales Conversion
Imagine biting into a slice of cake from your favorite bakery. You expect that familiar burst of flavor, but instead you’re met with staleness. In an instant, your confidence wavers. This scenario reflects what happens when influencer recommendations fail: consumer trust can collapse just as quickly. In influencer marketing, authenticity is the secret ingredient that […]