ROI
A guide to optimizing your ROI (2025)
With U.S. retail media ad spend projected to hit $97.91 billion by 2028, brand marketers are asking a pivotal question: what makes this channel so impactful? Retail media marketing refers to advertising opportunities on a retailer’s owned digital properties, such as websites, apps, and in-store digital displays. It has evolved into one of the most […]
Boost ROI with Integrated Influencer & Affiliate Marketing
Drawing from extensive research by eMarketer and new findings from impact.com and Acceleration Partners, a clear picture emerges of marketing’s next transformation. By 2026, influencer marketing will surge to $10 billion, while creator-driven affiliate revenues are projected to reach $1.3 billion by 2025—an 86 percent increase in just three years. This parallel growth signals a […]
The content marketer’s playbook for proven ROI
Revenue. Retention. Relevance. All outcomes that content marketing can and should deliver. But without a reliable way to measure ROI, understanding the real impact of your efforts is a guessing game. Are your blog posts attracting the right leads? Is your video content driving conversions? And how much is your strategy actually moving the needle […]