12 Feb, 2025

Avoid press release mistakes to maximize media coverage

Having trouble getting media attention? Press outreach can feel like shouting at a rock concert: no one can hear you. But if you write a strong press release, you can cut through the noise and put yourself in the spotlight. Journalists like press releases to help them generate content. However, 73% said less than a […]

9 mins read

11 Essential Steps for Crafting a Standout Press Release

In an era where 300 billion emails are sent daily, and the average person’s attention span has shrunk to just 8 seconds, how can your news possibly stand out? The answer might surprise you: it’s not about sending more messages but about crafting smarter.  Press releases provide information about a significant event to news media, […]

13 mins read