guide
The Ultimate Guide to Influencer Marketing
Social media is now the world’s top advertising channel, with global spending set to hit $267 billion this year. This growth comes as no surprise, given social media’s profound influence on consumer spending habits. Here’s how it works: You’re scrolling through Instagram or TikTok and see someone you follow—a lifestyle vlogger, fitness guru, or tech […]
2025 Compliance Guide (+ Examples)
Affiliate links are a powerful way to monetize your content, but the difference between authentic recommendations and questionable marketing tactics lies in one key factor—transparency. With 57 percent of consumers naming transparency as the most important value they look for in an influencer, it’s clear why proper affiliate link disclosures matter. It’s not just a […]
A guide to optimizing your ROI (2025)
With U.S. retail media ad spend projected to hit $97.91 billion by 2028, brand marketers are asking a pivotal question: what makes this channel so impactful? Retail media marketing refers to advertising opportunities on a retailer’s owned digital properties, such as websites, apps, and in-store digital displays. It has evolved into one of the most […]
Personal Branding for Influencers: 2025 Guide
Ever heard the phrase, “It’s such a mood”? It’s when something feels so on point, you can’t help but connect. The best creators know how to bottle that feeling and turn it into their brand. Take YouTube and Instagram creator Ramona (@monalogue). She turned her passion for English cottage gardens into a personal, calming, and […]
Le guide B2B pour construire une opération de contenu performante
Délais manqués. Goulots d’étranglement du contenu. Cycles de révision sans fin. Cela vous semble familier ? Lorsque votre équipe de contenu est noyée dans des feuilles de calcul, enfouie dans des fils de commentaires et est constamment en train de rattraper son retard, quelque chose doit céder. Et il s’agit généralement soit de la santé […]
Gift guide: Clothes, beauty products and snacks for travelers this October
Travel is busier than ever, and road warriors are looking for comfy attire, tasty snacks, beauty products that actually work and entertaining flavors to come home and enjoy. These are some of our favorite goodies to buy for yourselves or give as a gift. The holidays are fast-approaching, and it’s never too soon to choose […]