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Redefining Partnership Marketing ROI: A Modern Framework
Consider a common scenario: a customer discovers a product through an influencer’s social media post, researches reviews across multiple third-party websites, checks prices across retailers, and finally makes an in-store purchase three weeks later while on a weekly shopping trip. According to recent research from EMARKETER and impact.com, this complex journey isn’t unusual—69.3% of consumers […]
Future of Jobs Report 2025: Top Skills & Roles in Demand
The World Economic Forum’s Future of Jobs Report 2025 examines anticipated challenges and opportunities facing economies from 2025-2030. It harvested the views of more than 1,000 who represent some 14 million workers worldwide. While the ascendency of AI, the cost of living and climate change are the top three trends impacting economies, WEF also analyses […]
Future-Proof Your Creator Business: 2025 Strategies
Relying on just one platform to grow your content business is a risky move. Building your following on social media comes with inherent risks, such as account bans, algorithmic changes, or shutdowns. Social platforms come and go, algorithms shift, and policies change—it’s the one constant. Take TikTok. Its rollercoaster ride in the U.S.—from bans to […]
Navigation of the future of work: Ideas for the WeF Future of Jobs 2025 report
The World Economic Forum (WEF) has published its 2025 job future report. This barometer of trends in all sectors provides for growth challenges and opportunities until 2030. The main points to remember include the imperative for a flexible workforce which is ready to increase technological progress. More than 1,000 employers have provided information on the […]
A guide to optimizing your ROI (2025)
With U.S. retail media ad spend projected to hit $97.91 billion by 2028, brand marketers are asking a pivotal question: what makes this channel so impactful? Retail media marketing refers to advertising opportunities on a retailer’s owned digital properties, such as websites, apps, and in-store digital displays. It has evolved into one of the most […]
Perfect Influencer Brand Collaboration Email (+ Examples)
Straightforward and clear:“Excited to collaborate with [Brand Name]”“Partnership opportunity: Let’s create together” Highlight your unique value:“Reaching [Brand Name’s] audience through authentic content”“Creator collaboration idea tailored for [Brand Name]” Add a personal touch or playful hook:“Why I love [Brand Name] (and how we can work together)”“A fresh idea for [Brand Name] ‘s next campaign” Keep it […]
5 étapes pour augmenter le classement et les conversions
Les appareils mobiles stimulent 64% du trafic Web mondial, ce qui rend l’optimisation mobile d’abord pour la visibilité de la recherche. Depuis 2021, l’indexation mobile de Google a priorisé les performances mobiles lors de la détermination des classements de recherche. De nombreux sites Web luttent avec l’optimisation mobile: le chevauchement du texte, des images cassées […]
Bylines and articles – Impact.com
Byline and article Authentic Partnerships Help Brands Reach Gen Z Byline and article Prediction 2025: Marketers, it’s time to let go and trust communities Byline and article How social media is shaping Black Friday shopping in Australia Byline and article Why You Need to Integrate Live Commerce to Ride the Ecommerce Boom Byline and article […]
Qu’est-ce que l’attribution multicanal ? Bases et bonnes pratiques
L’attribution multicanal est le processus d’identification des points de contact au cours d’un parcours client qui aboutissent à une vente. Les entreprises procèdent ainsi pour déterminer quels canaux de marketing génèrent le meilleur retour sur investissement (ROI). Aujourd’hui, la plupart des clients interagissent avec les entreprises via plusieurs points de contact avant de se convertir. […]
How Strategic Partnerships Boosted Sales
Cyber Week 2024 drove $41.1 billion in online spending across the five-day period, according to Adobe—marking a significant milestone in holiday retail performance. This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance. The impact.com team analyzed data […]