Attribution and measurement rank as the top investment priority for 2025 among US brand and agency marketers. Why? Today’s consumers navigate an intricate web of online ads, social platforms, and in-store experiences before purchasing. Capturing the influence of every touchpoint has never been more challenging—or vital. Accurate tracking is the thread that ties everything together […]
The problem with traditional L&D In today’s business world, learning and development (L&D) is no longer a “pleasant to have”; It is a catalyst for commercial success. But if you are in L&D, HR or by managing people in any way, you already know that the most difficult part is not good content – this […]
Here’s the latest scoop: Affiliate marketing has become a whole lot more sophisticated. Brands are moving beyond basic click-counting to understand what really drives success. At the center is incrementality measurement—showing which partnerships truly create new sales rather than just claiming credit for them. This practical shift helps companies such as Patagonia and Zenni Optical […]
Siap! Ini dia versi “Slot Gacor 2025” dengan tema lucu dan seru, cocok buat konten hiburan yang tetap relate sama dunia slot online. Bisa dibikin buat artikel ringan, skrip video pendek, atau postingan sosmed biar ngena dan bikin senyum-senyum sendiri 🎰 Slot Gacor 2025: Hiburan Serius dengan Tema Kocak yang Bikin Ketagihan! Kalau kamu pikir […]
Have you ever experienced a surge of joy after checking out your cart with a great discount? How about when you share a referral code with a friend? You’re not alone. Evidence from brain imaging shows that the acts of giving and receiving activate core areas of the brain associated with pleasure. These brain regions […]
At the beginning of 2020, Alison launched the Coronavirus race – what you need to know, to help the world fight against the COVID -19 pandemic by informing people of the virus and teaching them to protect themselves as well as possible. To ensure that no one has been excluded from access to possibly vital […]
Founded in 1995 when the internet was in its infancy, Getty Images transformed from an ambitious startup acquiring analog photo archives into a global B2B content platform serving customers in over 22 countries. Through strategic partnerships with tech giants like Apple, Google, and Microsoft, along with integration into platforms like Canva, TikTok, and Squarespace, Getty […]
In February 2025, Alison attended the Omverse Africa summit in Lagos, Nigeria, where the founder and CEO of Alison Mike Feerick delivered an opening speech. The summit brought together the leaders of education and representatives of the Nigerian government to explore the future of education and present the exceptional achievements of the Nigerian education sector. […]
Social media is now the world’s top advertising channel, with global spending set to hit $267 billion this year. This growth comes as no surprise, given social media’s profound influence on consumer spending habits. Here’s how it works: You’re scrolling through Instagram or TikTok and see someone you follow—a lifestyle vlogger, fitness guru, or tech […]
When Rebecca Kapler started at Jobber on their customer success team, she noticed something valuable: customers weren’t just satisfied with the product—they were genuinely enthusiastic about it. Yet the company didn’t have a structured way to harness this enthusiasm. Recognizing this opportunity, Kapler partnered with leadership to develop advocacy initiatives that would eventually transform into […]
